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Tips for Makeup Business Success

Life is all about choices, right from what you decide to eat for breakfast to which job offer you decide to accept. Some are inevitably bigger than others, and some will make or break you as a person. But the biggest decision you have to make in life is this: what kind of person do you want to be?

Ever since I can remember, my parents have taught me right from wrong and instilled the importance of being a good person. I have always been taught to be polite, have good manners and respect those around me. When I first decided to branch out as a freelance writer and build up my own business, my parents had some more advice: “Be careful who you associate with, as who you associate with is who others believe you to be like.” In other words, you are judged by the company you keep.

As with all businesses and success, reputation is everything, whether it be online or offline, and when you build up your own business, your personal morals will really affect your venture. But how do you stay safe? Here is my list of top tips for your makeup business success.

Be careful of the company you keep 

If you constantly find yourself hanging out with the type of people who always seem to be getting into some sort of conflict or unsavoury behaviour, now is the time to back away! As soon as people recognise you as being part of that crowd, alarm bells wills automatically start to sound. Keep good company with people who respect themselves and others around them. Standards – they matter.

Analyse the reputation and success level of any new potential business associate that comes your way to make an offer

Had the call from a company or individual wanting to collaborate with you on future projects? Do a little digging first. Take a look at their website, Facebook and Twitter pages: are they full of good self promotion and updates about their industry or are they full of vulgarities and immature sentiments? What does the company THEY keep say about THEM? If it’s unfavourable, do yourself a huge favour and politely decline.

Don’t spread yourself too widely

Being selective is key. Nobody wants to work with somebody who goes rushing off to every Tom, Dick and Harry to collaborate. By creating a selective list of associates, you automatically make your business more exclusive, therefore you are deemed more valuable than somebody who would agree to projects at the drop of a hat.

Keep abreast of developments in your industry and use social media to your advantage

Okay, so you write about fashion and beauty yet your twitter feed is all about what you ate for lunch or how drunk you got at the weekend. Yes, it’s okay to have a life and talk about this over social media, but do you really want your reputation to be based solely on drunken antics and stuffing your face? Once again, be selective about the information you choose to share. If you have a genuine passion for the job you do, it won’t seem any different to you to tweet or update your friends or followers on your chosen industry – it’ll come as second nature. Try signing up to an alerts programme which will notify you on developments for your specific requirements – it’s a brilliant way to find out hot news fast and engage with your followers daily.

Analyse your success – ask for feedback and learn from it

So, you’ve done your best but still don’t feel quite satisfied with your success in the industry. Maybe somebody hasn’t been happy with the work you produced, or maybe you don’t have quite as many followers/fans as you’d hoped for. The best thing you can do is ask for feedback. Critiquing may sound scary, but how can you expect to move on and deliver a great service/run a great business without knowing what is expected from you? Ask for constructive criticism, work on your flaws and come back stronger.

As Colin Powell said:  “The less you associate with some people, the more your life will improve. Any time you tolerate mediocrity in others, it increases your mediocrity. An important attribute in successful people is their impatience with negative thinking and negative acting people. As you grow, your associates will change. Some of your friends will not want you to go on. They will want you to stay where they are. Friends that don’t help you climb will want you to crawl. Your friends will stretch your vision or choke your dream. Those that don’t increase you will eventually decrease you.”

I hope you enjoyed this article!

© This post is copyright of Rachael Divers 2013.

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Online bullying: The rise of the Social Cowardice and how to survive

Keyboard warrior



Lack of bravery


After reading a post over on the Independent Fashion Bloggers site, it got me to thinking about a whole new topic. Online bullying, As anybody who follows me on Twitter or is friends with me on Facebook knows, I love to use social media. Whether it be to share something I found interesting, to keep in touch or just to touch base and promote my work, I’m constantly on the go tweeting and facebooking whatever my heart desires. But I, for one, can’t stand the whole new social media culture. I like to call it Social Cowardice.

I can’t count on even two hands the amount of horrible comments I’ve read on YouTube video blogs of the lovely beauty bloggers I follow, or the amount of abusive one liners directed at celebrities I’ve seen whilst I’ve been scrolling down my twitter feed. It’s sickening. Since when did it become okay to cyber bully? It seems to me that we’re living in a world full of bitterness and jealously. It has become customary to slate our friends and even strangers’ successes instead of celebrating it with them as we once would. This is a form of bullying – just because it’s online, it doesn’t make it any less severe. It seems harder and harder to find the more genuine people, and easier and easier to find the fakers and the backstabbers. And with a laptop to hide behind, the keyboard warriors are out in full force.

I read an interesting piece online the other day about whether fashion bloggers, or any bloggers in actual fact, have to have a thick skin. It got me thinking about my own experiences in writing, and in my opinion, I believe so – I’m not one who’s new to critics – but then again, I feel that life in general requires a thick skin.

It’s all too easy to be the centre of ridicule these days, what with total strangers having such easy access into your personal life through social media. In theory, you are letting the world in on a little piece of your being each and every time you decide to share something online.  So what should you do about it? Hide away, make all your accounts completely private and highly censor and angst over each tiny status update you decide to type? Of course not. What we need to do as a collective is learn to rise above it and accept that we can’t please everybody, no matter how hard we may try.

Remember when you were little in the playground and would get picked on by another little girl or boy? I’m pretty sure the answer your parents gave to you about this distressing behaviour was one of these: ‘they’re only picking on you because they’re jealous of you.’ Or, ‘they’re picking on you because they fancy you!’ The second part I’m sure was said a little tongue in cheek, but the first part I firmly believe to be true. It’s a known fact that if somebody is jealous of you, they’ll do all they can to ridicule you and put you down as a way of making themselves feel better. Maybe they suffered bullying once in their lives and remembered how it made them feel and wanted to transfer those feelings onto you in order to make you feel like the weak one. I don’t know that for sure, but what I do know is this: you are much better than that.

Amazing isn’t it, that they can only ever confront you from behind the comfort of one little QWERTY keyboard? You’ll find that the majority of these people – if you are unlucky to know any of them in real life – will never have the backbone to come and have a civilised conversation with you to explain what they find so amusing. So what if you write something that others ridicule? So what if you aren’t the flavour of the month? At the end of the day, we are all individual. We are all unique. And we all have this wonderful thing called freedom of speech – some of us just know how to use it more responsibly than others.

It’s a sad but true fact that in life we will all encounter a bully. Whether it be online or in reality, the only thing we need to worry about is how to handle it. So if you find yourself the centre of somebodies bitching this is what you should do – turn around and thank them. After all, they’ve made you the centre of their universe, and that’s one hell of an achievement. Countless times myself and friends have been the centre of snide remarks and inside jokes, and each time, I’ve found the best way to deal with it is to turn a blind eye. And as for the worst thing you could do? Quit what you enjoy just to fit in with their narrow, ignorant point of view.

As the quote goes: ‘Sometimes you don’t realise how far you’ve gotten until you look around at the people who are still trailing behind you.’

Happy blogging!

© This post is copyright of Rachael Divers 2013.

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Kahina Argan Oil review

I was so excited to receive this gorgeous package of Kahina Argan Oil to review. Kahina, the luxury market skin care company which gives back 25% of its profits to the Berber women, was first born after founder Katharine Phillips L’Heureux discovered the effectiveness of pure Argan oil. After a trip to Morocco, Katharine believed she had finally found her long sought after Holy Grail of simple, effective and organic skincare. The Kahina website states that: “Kahina is named for a Berber queen and prophetess who reigned in Morocco circa 700 CE. Kahina represents empowerment and vision for women worldwide.”

Katharine says that she strongly believes in the possibility of connecting with people from other cultures and creating an environment in which the little things can positively affect the lives of others: “I try to travel at least twice a year because I think it is important to get to know the Berber women to better understand their needs and not presume to know what is most important to them” Katharine says, “We are committed to helping these women by giving back 25% of the profits from the sale of Kahina Giving Beauty products to support initiatives to help these women.”

Kahina Argan Oil review

The philosophy of the company is simple: to help women through shared beauty rituals. The company say that they believe in creating rituals out of their regimens by giving meaning to our daily beauty routines, highlighting region specific ingredients and giving back to the indigenous women who harvest and produce the ingredients at the core of our products. They believe that by creating beautiful products which are both organic and effective, they can help women in need around the world.

Kahina Argan Oil review

What is Argan oil?

So, what exactly is the miracle Argan oil and what can it do for you? Well aside from having high concentrations  of nutrients that are essential for healthy skin, the oil contains potent antioxidants and neutralizes free radicals – known to be the second biggest cause of ageing skin. The oil helps to reduce inflammation, reduce the appearance of fine lines and wrinkles and protect the skin from environmental factors. The non-greasy oil sinks easily into the skin, instantly adding rejuvenation and a healthy glow.

I was lucky enough to receive a gorgeous bottle of Kahina Argan Oil to try, and have to say I am very impressed. The minimalist packaging looks fresh and organic, and the glossy black bottle with white font and stylish pipette makes the product look exclusive.

The packaging explains the uses of Argan oil and explains how the plant sterols active in Argan soothes irritation and can treat skin conditions naturally.

How to use

Argan can be used after cleansing the face morning and night as a moisturiser, and can also be used as an all over body oil. It can also be dropped into a bath to relieve dry skin. The oil works well on hair to restore shine and relieve frizz, and also works well as a hand treatment to revive tired, dry skin.

The oil can also be mixed with a few household kitchen supplies to make various face masks. The most recent face mask tutorial featured on the Kahina blog combines organic honey, organic yogurt, strawberries and of course, a little Argan oil. To see the video on how to make the mask, click here.

Kahina Argan Oil review

The verdict

I love the consistency of the oil and it absorbs into the skin quickly. I tried the oil as a moisturiser on my face after cleansing and was happy with the results – my skin felt comfortable and soft and had a healthy- not greasy – glow to it. I didn’t feel like my skin had been slathered in product which is how it can tend to feel when using a regular moisturising day or night cream. The light feel of the oil was a welcome change.

I also tried the oil on my hair after washing to see if it really did work to combat frizz. I towel dried my hair then applied a small amount of oil onto the ends before blow drying. The results were good but I felt like my hair was left with a little build up.

As a body moisturiser, I believe the oil is a good alternative to regular creams – it feels lovely and light and makes the skin feel smooth and comfortable for hours after application.

Kahina Argan Oil review

Where can I buy it?

The oil is available to buy from Beauty Works West for £74 per 100ml.

Kahina also supply the following products; Toning mist, Antioxidant Mist, Eye Serum, Eye Cream, Serum, Lotion and Facial Cleanser. All of the aforementioned are available to purchase on the Beauty Works West website which you can access by clicking here.

I hope that you enjoyed my Kahina Argan Oil review!

© This post is copyright of Rachael Divers 2012.

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